In this demand generation marketing role, you will be responsible for delivering a healthy pipeline of sales-ready leads by orchestrating digital marketing campaigns across various channels. You will play a pivotal role in accelerating customer acquisition at GrowthPlug.
Responsibilities
Execute multi-touch marketing campaigns to generate interest leveraging digital, social, direct mail, and SEM
Craft a creative email marketing strategy to drive a strong pipeline with constant optimization
Deliver high-quality content in the form of blog posts, whitepapers, educational videos, and webinars
Organize high impact events including social networking events, conferences, and trade shows
Implement A/B and multivariate testing across websites & campaigns to optimize lead capture and conversion
Identify metrics to track and analyze marketing success, including leads, opportunities, cost per lead, etc.
Requirements
Experience in executing B2B marketing campaigns across digital, direct mail, SEM, email, and retargeting
Think outside the box to identify novel ways to generate interest among our target audience
Data-driven, curious, and proficient in using Google Sheets or Microsoft Excel to optimize decisions
Bachelor’s degree or equivalent education/experience in Marketing, Business, or a related discipline
Exceptional content writing and verbal communication skills
Experience at a high-growth and fast-paced B2B startup
Desired Qualifications:
Bachelor’s Degree
Minimum of 1 year of analytics experience working with Marketing using large data sets and combining relevant information to generate insights for analysis.
Solid oral and written communication skills